I t's a happy dream that you're only in business to be your own boss or doing "what you love".
If you're not making money...who cares? Doing what you love doesn't put food on the table, put your kids through college or allow you to grow the company. More, bigger, and repeat customers do that. How do you get more customers? Advertise.
It's not rocket science, find out who your customers are, determine where they are, create targeted messages to inspire them to do business with you rather than your competitor. Whether they go to your website, give you a call, or just stop by. The ultimate goal is to create the opportunity to earn their business.
If you successfully implement "web up marketing" you will have get more customers. It's impossible not to. We know people are searching online and they are directly influenced by the quality of your website. We know they trust people that rank highly on Google more than companies who don't. We know people respond to traditional advertising like TV and radio by researching the company online before making a decision.
As a consumer we all do this, and know it to be true even without the millions of dollars spent on market research. It's not rocket science. You just have to do it. Be smart, be targeted, be found, make money.
